UP TO SPEED: Make sure your website is ahead of the competition, and find out how to reduce your website page loading time, with 'United States Website Speed Report' by leading digital agency, AGENT Digital. Image Credit: AGENT Digital
Reading Time: 2 minutes(Last Updated On: January 4, 2019)

Are quicker Website Speeds consensus? Agent, a US based Digital Agency did a comprehensive cross-sectoral study of US business website speeds bears ominous tidings for eCommerce retailers in 2019.

Agent found during thier research that websites take more than twice as long to load on mobile devices than busy customers are prepared to wait.

The report shows that General eCommerce Retail websites in the US take on average 7.51 seconds to load fully on mobile devices, making it the slowest of all the business sectors surveyed.

10 Tips to Improve Your Website Speed 1
United States Website Speed Report – United States Fastest & Slowest Websites By Business Sector. Image Credit: AGENT Digital

10 Tips to Improve Your Website Speed

1Enable Compression 

Use the file compression software application Gzip to reduce the size of CSS, HTML, and JavaScript files that are larger than 150 bytes.

2Minify CSS, JavaScript, and HTML

Optimize your coding by removing spaces, commas and other superfluous characters and marks. This can dramatically increase page loading times. 

3Reduce Redirects

Keep redirects to a minimum. Every time a page redirects to another page, your visitors will have extra time waiting for the completion of the HTTP request-response cycle.

4Check your Plugins

Too many plugins will slow down a website. The browser needs time to process the plugins and assimilate them with your site. Go through all the plugins on your website, and ask if you really need each one.

5Resolve 404 Errors

404 Errors—messages indicating that the requested page is not available—can really frustrate visitors. They also slow down your site because they take up space that could exist for actual content. Remove any pages with 404 Errors, or create a 301 Redirect, a permanent redirect to another page on your site.

6Remove Render-Blocking JavaScript

While rendering web pages, browsers will build a DOM Tree by parsing HTML code. However, if a Script is encountered during this process, the browser must stop and execute it before continuing. 

7Leverage Browser Caching

When visitors click on your pages for the first time, their browsers will cache images, stylesheets, JavaScript files and more. This means that when they return, the browser will not have to reload the entire page, so page loading times will be minimised. You can use tools such as Yslow to check and set expiration dates for caching of information. 

8Improve server response time

The response time of your server is affected not only by traffic, but also by the resources your web pages are using, server software, and hosting solutions. You should always remain vigilant for performance bottlenecks, and check and fix whatever is causing them, such as slow database queries, routing, or memory issues.

9Use a Content Distribution Network

Content Distribution Networks (CDNs), also called Content Delivery Networks, are networks of servers which evenly distribute the task of content delivery.

10Optimize Images

This means ensuring all images are no larger than necessary, and in the correct format. In general, PNGs are best for graphics with fewer than 16 colours, while JPEGs are best for photographs. In either case, be sure that these images are compressed for the web and mobile devices.

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