Google AdWords is getting a new name come July 24th. Google’s Advertising Platform will finally receive a much-needed rebranding from the current AdWords brand to a much more accurate Google Ads.
The Google Adwords Service is a platform which allows users to purchase ads against relevant keywords which are then delivered via The Google Ad Network (Video, Search and Display).
The Platform has been around as Google AdWords for 18 years with users indirectly acknowledging as “Google Ads”, a possible great reason for the current name change. It shouldn’t come as a surprise that Google is rebranding the platform.
Google Ads Embodies what each component of the Google Ad Network, which is Search, Display and Video.
Google Adwords Launched on October 23 back in the year 2000 with only 350 advertisers after a month-long beta testing. Larry Page, Google’s co-founder and CEO, said of the new ad product at the time, “AdWords offers the most technologically advanced features available, enabling any advertiser to quickly design a flexible program that best fits its online marketing goals and budget.”
In Fact, Adwords is Google’s Second Advertising Program. They Launched an earlier Service known as Premium Sponsorships, months before in August 2000. The service entailed a direct sales team which sold the premium sponsorship ads on a CPM basis.
Premium Sponsorships appeared in the top spot in the search results, while the AdWords ads ran in the right rail. The Service was later rendered redundant by AdWords self-serve system.
Since then the platform has grown to serve more than 1 million advertisers who intern generate millions of Advertising Revenue for both Google and Publishers/Partners.
Google over the years acquired other Platforms, Products and Services such as AdMob, YouTube and Doubleclicks to name a few. These platforms further created new ways avenues(Screens, Channels and Formats) for Google advertisers to deliver their relevant ads.
AdWords has been a driving force in the market of online advertising since the start. The Service is, in fact, Google’s main source of revenue from the get-go. The Platform contributed a total advertising revenue of around USD $95.4 billion in 2017 alone.
Want to learn more about AdWords? Visit WordStream’s Interactive History of AdWords.
A brand change comes the obvious modified Naming and a logo however it won’t affect campaign performance, navigation, or reporting on the platform.
- You will begin to see the new Google Ads name and logo the product interface, Help Center, billing documents, and more.
- Adwords.google.com, The Url used to access the AdWords Platform will be changed to ads.google.com.
- The AdWords Support Help Center will change from support.google.com/adwords to support.google.com/google-ads
DoubleClick advertiser products and the Google Analytics 360 Suite will see a unification under a new brand umbrella called Google Marketing Platform.
Doubleclicks, Both DoubleClick Ad Exchange and DoubleClick For Publishers will be also unified under a single brand known aptly as Google Ad Manager. DoubleClick is a solution for publishers who need to manage their businesses advertising.
Changes will be elaborated on via a live stream title Google Marketing Live on July 10, 9:00 a.m. PT / 12:00 p.m. ET, Sign up.
So Google Ads will receive a much-needed rebranding after 18 years and will no doubt be more memorable than the current brand, AdWords.
Google made the announcement via their official Adwords Google blog.
So what are your thoughts on this Rebranding of Google AdWords by Google? Leave your thoughts below in the comments section.