Reading Time: 1 minute(Last Updated On: April 14, 2018)

Google launched its URL shortening service back in 2009 for Feedburner and the Google Toolbar using the URL A short URL service is great for shortening such as google docs shared files among others.

Google announced the winding down of services next month along with a complete shut down next year. Existing link will continue to work, redirecting to their intended destination.

Creators of these Links will then have access to all the features (You can manage all your short links and their analytics through the of the service until March 30, 2019, when we will discontinue the console.

All links will continue to redirect to the intended destination after March 30, 2019. However, existing short links will not be migrated to the Firebase console/API.

Google Plans suggests Firebase Dynamic Links (FDL) as a replacement for developers. FDCL allows smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app.

The blog also suggests popular consumer URL shorteners Bitly and as alternatives.

What is your opinion on Google shuttering their URL shortener service? Feel free to share your opinions below in the comments.