Reading Time: 3 minutes(Last Updated On: June 12, 2019)

Taking the business to a whole new level, B2B content marketing strategies have been fueling the B2B domain with its unparalleled influence and significant cultivation of ROI. Content marketing has significantly influenced the business domain with its multitudinous benefits. Come 2019 these trends are set to remodel the B2B marketing landscape for the better.

This Infographic from Contentualize, provides an informative outlook into the marketing strategies which have been fueling the Business to Business (B2B) domain, cultivating significant Return On Investment(ROI).

Key Takeaways:

  • 77% of B2B Content marketers have used Email Marketing with a successful lead rate of 55%.
  • 67% of B2B Marketers agree audio/visual content which increases information delivery, helps ROI.
  • Users of Paid Distribution Channels such as Facebook, Instagram etc. usually see a 70% rise in their lead generation efforts.
  • 80% of B2B marketers have already adopted social media to improve their content marketing efforts.
  • Over 60% of marketers have partnered with Influencer Marketers to strengthen their brand positioning within the market.

As indicated by a survey from 50 percent of B2B marketers state that examination reports create leads with the most noteworthy customer conversion rates, contrasted with many types of content marketing. Absolutely B2B firms saw less advantages in content marketing, as they generally depended on sales-oriented marketing. 

Content marketing isn’t an end in itself, however, but is rather used to help accomplish solid objectives. B2B organizations can attract on helpful to strengthen their credibility and build trust. The more consideration is paid to the client point of view; the sooner these objectives are accomplished.

When you separate page content with occasional images, you demonstrate the reader that the page will be easy to skim and understand. 54% of B2B marketers sort out making visual assets a noteworthy part of their content marketing strategy.

Audio/Visual Content

Audio/Visual content focus on making the audio sound better, image look better, media simpler to access and expand. When you separate page content with occasional pictures, you demonstrate the reader that the page will be easy to understand and skim. 54% of B2B marketers organize making visual resources a major aspect of their content marketing technique.

  • Infographics: Infographics can upgrade website traffic by 15%. Furthermore, Google scans for infographics have expanded 25- overlap in the earlier five years.
  • Videos: It’s multiple times simpler to get a video to rank on the main page of Google.
  • Presentations and Slide Decks: Take a benefit of the slideshare users, which flaunts 70 million unique guests per month.

Paid Distribution channels

Content Distribution is the exhibit of elevating content to online users in various media formats through various channels. There are various kinds of content that you can circulate. From blog posts to case studies, white papers to videos, and infographics to podcasts, your distribution methodology is simply compelled by your creation.

B2C companies and B2B can sell through multiple channels or through a solitary distribution channel that may include:

  • Direct/Sales Team
  • Wholesaler/Distributor
  • Consultant
  • Dealer
  • Retail

You can improve your channel marketing / management or assess another distribution channel at any time. It’s particularly critical to consider about distribution when you’re going after releasing a new product, a new customer segment, or searching for approaches to forcefully develop your business.

Social Media

Social media gives marketers a voice and an approach to engaging with Customers, friends, and potential clients. social media platforms are presenting many surprising features, which are progressing in towards customizes the “brand” and causes you to spread your message in a conversational and relaxed way.

Successful brands have even made groups of social specialists to do their social marketing programs, from making content to connecting with an ever-present crowd by replying to feedback and answering questions.

Social media has now achieved the last quarter in a solid position in advertising. User engagement and commitment has additionally fuelled trust in the future of social media marketing.

Influencer Marketing

Influencer marketing is the way of engaging, researching, supporting and identifying the general population who make high-impact discussions with clients about your products, brand or service.

Basically, influencer marketing is a field of marketing that revolves around utilizing key pioneers to showcase or drive a brand message to the greater market. As opposed to selling directly to a large group, rather, you can hire, inspire or even pay market influencers to elevate what you have to offer.


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