Xiaomi launched 500+ new Mi Stores across India and with those launches also comes a new Guinness World Record.
Its the World Record for the most stores launched simultaneously on October 29 at 12.00 which covered 14 states of India.
India is a valuable market for smartphone creators with Xiaomi also having a focus on the European market. Xiaomi confirmed the opening of an official online store in Italy.
The Chinese brand is very popular in the India Market and designs its Mi stores with a futuristic an minimalist design.
Marking the occasion, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, shared:
IT’S A TRULY SPECIAL MOMENT FOR XIAOMI INDIA TO BE CELEBRATING YET ANOTHER GUINNESS WORLD RECORD AFTER HAVING ACHIEVED ONE MERELY TWO MONTHS AGO. WE HAVE BEEN THE NO. 1 SMARTPHONE BRAND IN INDIA FOR 5 CONSECUTIVE QUARTERS. OVER LAST FEW QUARTERS, OFFLINE SEGMENT HAS BEEN A GREAT SUCCESS STORY FOR US, WITH OUR OFFLINE MARKET SHARE GROWING ABOUT 40 TIMES IN ONE YEAR. WHILE OUR MI HOME & MI PREFERRED PARTNER STORES HAVE PERFORMED EXCEPTIONALLY WELL IN METRO AND LARGE CITIES, OUR PRESENCE IN SMALLER TOWNS AND VILLAGES WAS STILL NEGLIGIBLE TILL NOW.
OFFLINE RETAIL IS STILL A HUGE SEGMENT IN OUR COUNTRY WITH NEARLY 40% OF THE OFFLINE MARKET FOCUSED IN RURAL REGIONS. AS A BRAND, WE ARE DEDICATED TO ENSURE THAT ALL OUR MI FANS CAN EASILY ACCESS AND MAKE THE MOST OF OUR AMAZING PRODUCTS OF THE HIGHEST QUALITY AT INCREDIBLY HONEST PRICES. WITH THESE NEW RETAIL MEASURES, WE ARE TAKING IT A STEP FURTHER, AND SERVING AS A GATEWAY TO BUILDING A “SMARTER INDIA” WHEREIN ALL MI FANS AND CONSUMERS ACROSS RURAL INDIA ARE ALSO EQUALLY EMPOWERED TO ENJOY THE BEST OF SMART TECHNOLOGY. WE ARE POSITIVE THAT THIS MOVE WILL TRANSFORM MANY LIVES FOR THE BETTER, AND WE PROMISE TO CONTINUE BRINGING THEM THE BEST OF INNOVATIVE PRODUCTS AS WELL AS INNOVATIVE BRAND EXPERIENCE.
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